The Johnston County Visitors Bureau board members and staff were presented with a certificate designating the county as a N.C. Certified Retirement Community.
The RetireNC program encourages retirees and those planning to retire to make their home in North Carolina therefore, bringing tourism to the area, attracting potential workforce, and enriching North Carolina communities. The JCVB sales team will participate in tradeshows to market the retirement communities in Johnston County to potential visitors and retirees. VisitNC, who manages the program, is a department of the Economic Development Partnership of North Carolina.
“We have been working already with the 55-plus communities in Clayton, and have built a unique landing page for RetireJoCo with offers and a suggested itinerary for retirees to explore our communities as they consider North Carolina as a retirement destination,” stated Donna Bailey-Taylor, JCVB president/CEO. The unique landing page can be found at www.johnstoncountync.org/retire-joco/.
Just this year the program became available to counties to submit applications, which meant completing a comprehensive community survey and an asset inventory of the county’s preparedness for retiree attraction. Johnston County has become the first county in North Carolina to be certified and joins the communities of Eden, Edenton, Elizabeth City, Jamestown/High Point, Laurinburg, Lenoir, Lumberton, Marion, Mount Airy, New Bern, Reidsville, Roanoke Rapids, Salisbury, Sanford, Tarboro, Washington and Winterville.
The Johnston County Visitors Bureau is the official destination marketing organization representing visitor industry businesses across the county.
For information on working with the Visitors Bureau’s many programs, applying for Matching Marketing Grants or Capital Grants, or to place listings or events on the website, visit www.johnstoncountync.org/about or call 919-989-8687.